Personalized lapel pins are customized small pins worn on clothing, over jackets, or attached to bags. While they don’t have any functional purpose, they do add a much-needed decorative touch to your garments. These days, businesses have started leveraging the timeless beauty of these lapel pins for marketing and branding their business – and they seem to be working!
You can have your employees wear them, stick them on a jacket or blazer, award them to high-achieving team members, and add them to your custom boards, over your backpack, or anywhere that may attract attention. The more attention these lapel pins grab, the more attention your brand will receive!
Why Use Personalized Lapel Pins for Branding?
Personalized lapel pins for marketing and branding your business are associated with many benefits. Here are two major benefits you will get:
§ The Versatility of personalized lapel pins
Lapel pins are perfect for all types of occasions. You can use them on special format events such as trade shows, conferences, or formal fundraisers. Your team representatives can wear them during work-related events such as corporate meetings. Or you can even use them as a casual accessory to your informal events.
That’s not all; these lapel pins can be completely personalized according to your business’s unique color, theme, and brand message. Using these aspects of your business for designing your lapel pins will help build brand awareness.
§ Cost-Effectiveness of Personalized Lapel Pins
Personalized lapel pins are incredibly cost-effective. They require little material resources and time to manufacture and, as a result, are priced very low. You can easily find reliable lapel pin manufacturers who deliver high-quality yet cheap custom lapel pins at extremely budget-friendly packages. Moreover, ordering in bulk will help reduce costs further. This makes lapel pins a highly cost-effective marketing tactic.
How to Design an Effective Personalized Lapel Pin for Branding?
1. Choose the Right Pin Style and Material
The first step to designing an effective personalized lapel pin for your business is choosing the right pin style and material. You should choose a style that can be used in a formal business setting or your everyday office as needed.
Next, you should select the material you want for the lapel pin. Most manufacturers can deliver pins made from gold, silver, copper, nickel, or alloys of these metals. You should use a metal that best compliments your business’s unique theme and colors.
2. Select Colors and Fonts That Match the Business Branding
Speaking of colors and fonts, always stick to the ones your business carries. Remember, your personalized lapel pins are meant to promote your business. If they lack the key colors and fonts, it’s unlikely they will build any brand awareness.
You should also avoid using too many colors, which may make your design overwhelming and difficult to understand. Instead, use a few bold colors from your business theme; less is more!
3. Incorporate the Business Logo or Tagline
When designing your lapel pin, you can incorporate your business’s unique tagline or message. “What does your business stand for?” one might ask. This can help in building interest in your brand.
Similarly, you should use the logo from your business at the center of your lapel pin; this is one of the core symbols representing your brand.
4. Make the Design Unique and Eye-Catching
Finally, you should play around with your design, step away from conventional lapel pins and try to come up with something unique and eye-catching. The more unique your design is, the more likely you will be able to catch the eyes of those around you.
Custom Crafts – The Most Reliable Supplier for Personalized Lapel Pins
If you are looking for a reliable supplier of personalized lapel pins, reach out to Custom Crafts, one of the leading metal crafts manufacturers specializing in creating personalized lapel pins, such as a custom military badge. Our team will work closely with you and design your lapel pin according to the colors, themes, and styles that are coherent with your business. We also offer many materials, colors, and finishes to make your lapel pin stand out and market your brand effectively.
As a business, if you are looking for unique ways to market and promote your brand, try using lapel pins. They are an incredibly versatile and cost-effective marketing tool you can use to boost brand awareness. Contact Custom Crafts for fully personalized lapel pins that meet your business needs!